Event Overview
- The Punjab Tourism and Investment Expo 2026 is scheduled for April 28–29
- Venue: Expo Centre Lahore
- Organized by the Tourism, Archaeology and Museums Department
- Aimed at connecting tourism assets with investors, developers, and industry leaders
Key Highlights
- First large-scale platform of its kind in Punjab
- Showcasing tourism destinations as investment opportunities
- Direct interaction with government representatives for partnerships
- Focus on promoting public-private collaboration
Tourism Assets on Display
- Heritage and historical sites across Punjab
- Adventure tourism locations and natural landscapes
- Religious and pilgrimage routes, including the Kartarpur Corridor
- Cultural and traditional tourism destinations
Strategic Vision
- Initiative aligned with the vision of Maryam Nawaz Sharif
- Objective to position Punjab as an investor-ready tourism destination
- Strengthening Punjab’s presence on the regional tourism and investment map
Opportunities for Stakeholders
- Investors can explore high-potential tourism projects
- Developers can engage in infrastructure and hospitality ventures
- Businesses can identify new growth and partnership opportunities
- Open access for general public and tourism enthusiasts
Future Outlook
- Expected to boost tourism-driven economic growth
- Encourages sustainable development of tourism sector
- Creates a platform for long-term investment and innovation in tourism